Everyone is familiar with the social media. We all know that popular sites like Facebook, Twitter, Google Plus, LinkedIn, etc. are nothing but the social networking services that allow users and/or vendors from different parts of the world communicate with one another, share different kinds of stuff like images, video, and become fully interactive. In other words, we show one another what’s up with our lives. And not just that, but also it is beneficial for the online retail stores, or software development company, for instance, to enable others to know more about themselves by publishing relevant things. Moreover, the customer can directly interact with the vendors and put their feedback about their experience, thereby giving them the chance to maintain or improvise.
The social media has revolutionized the marketing strategies. We are not just confined to waiting for days or perhaps weeks to get our advertisements selected and published in the renowned magazines, newspapers or billboards.
Advertising has become a lot easier and cheaper. Now the question arises, how do we do that? Digital Marketing is your answer to everything. Now, it is a widespread term with even more confusion if one digs deeper. The Search Engine Optimization is another term being used which comes under that. Here in this blog, we are to discuss the Social Media Marketing starting from the basics and a perfect SMM plan to execute so that one doesn’t lack behind in popularizing as compared to his/her competitors.
Social Media Marketing helps to share and publicize a brand’s products and services via different social networking channels, such as Facebook, Pinterest, Twitter, YouTube, and so on. It helps a particular company promote itself, and so the possibility of the purchases gets heightened. But one needs to keep in mind that only creating profiles won’t help. The consistency in sharing something useful should always be there.
People often get confused between Social Media Optimization and Social Media Marketing, and many of them interchange these terms while exchanging verbal communication or through writing. So, below is the brief explanation of the difference between the two.
The Social Media Optimization covers the process or strategy through which a website can be streamlined so that the site can be well exposed to different kinds of social media channels. It includes refining the interface and usability of the website. For example, adding widgets to your site so that it becomes easier for your customers to share the contents (videos, images, blogs and articles, and advertisements, or anything else which is similar and has a common goal) if they wish to.
SMM is like convincing your audience to visit your website. SMM lets the target audience know that your brand exists. In Facebook, you might have noticed advertisements popping up while you scroll down through your newsfeed, even though you may or may not be interested in that product(s) or service(s). You might also have observed the related contents about your field of interest (using the browser history) show up suddenly. For instance, if you had visited a website showing jewelry, your Facebook newsfeed will show you the related brand names (Tanishq, Kalyani jewelers, etc.) even if you visited that site few hours or days before, or even outside Facebook.
Other than just sharing the contents for free, Facebook (and so does Google) also offers a few amount of payment through which any brand name or company can publicize itself. This is also a part of Social Media Marketing.
Sometimes the contents are so appealing that even an end-user would share it across his/her person profiles. If it is interesting then the sharing will be done by countless other people. Consider this as your score. Notice what exactly you did and that created an impact. You may also observe what your competitor does. The successes and failures of your competitors will teach you lots of lessons. But always keep in mind to never copy them.