According to Content Marketing Institution, content marketing is defined as, “A strategic marketing approach focused on, creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action.”.
In general terms, content can be text-based (blogs, articles), video-based (YouTube videos, Instagram videos, Facebook videos), and it can also be poster-based (images and captions) that are used for promoting a brand. The primary base for content marketing is its content itself.
We will identify the audience for whom we create various contents that can turn the public into profitable customers.
It is the task of financial advisors to make sure that they increase the financial status of a company. And these days, content marketing is in influence.
A financial advisor, as the name suggests, gives out advice to people or businesses in setting long-term financial goals (just in case if you wanted to know). We are going to dig up the best ideas that can help a financial advisor in content marketing.
Image Credit: theadvisorcoach.com
When we hear the word “Content Marketing”, there is a tendency to relate it to text-based content, but we do have a few other ways too. But before going into the different aspects, let us see the text-based categories.
Written content has got its power in content marketing, but visual content will speak much more than words could convey. Following are the types of visual contents:
The name itself states what it is. An interactive content is a kind of content that needs consumer engagement. An interactive content invites the interaction of the viewers and to turn them into reliable consumers. Following are the various kinds of interactive contents:
Have you ever wondered why we remember all the movies we watch but never remember anything we studied? Videos get engraved in our minds very fast. So, video content holds a high impact on readers. Below are its types:
Laid down are the basic content marketing ideas for financial advisors that will be helpful for them. Use these ideas and standout in the crowd since every financial advisor should know about content marketing.
These are just basic content marketing ideas for financial advisors on which one can work. Also try to upgrade these ideas, improvise them and apply, and you will see wonders. Because each person is unique, and no one can think like you, you must be brave to implement such ideas.
NdimensionZ Solutions, also known as NDZ, provides a list of services such as ISO Consultation, Vulnerability Assessment and Penetration Testing, GDPR Compliance Consultation, Digital Marketing services, Website Designing services, and so on. If you need assistance in such kinds of services, kindly contact us.