The Coronavirus pandemic outbreak has led firms across the globe insisting employees working from home. Social distancing, even though successful in reducing the consequences of the pandemic, can commence loss of productivity, miscommunication, and lower business yield, especially for marketers. Experts around the world are suggesting tips, procedures, and tools for marketers to work efficiently from home during this Coronavirus outbreak.
Expert Advises on Remote Working for Marketers in the Coronavirus Outbreak
To understand the situation and help marketers and sales teams work well, we collected pieces of advice from many founders, leaders, CMOs, and business experts to share their tips and strategies for effectively working from home in the Coronavirus (COVID-19) outbreak. Let’s see them one-by-one.
1. Make Home Work Station Look Like The Office Itself
The social distancing has brought distance among the workforce, It is also important to remember how significant it is to maintain earlier strategies. On top of the usual workload, marketing teams like any other work from home professionals are taking care of their families, home chores, all the while trying to continuously involving with their clients and coworkers. Below are a few ways administrators can best manage and maintain teamwork during COVID-19.
Create an atmosphere that is similar to your regular office, this will help keep enthusiasm and productivity high. Whether it be through virtual small meetings conducted every morning or important long video conferences, think about ways to promote a familiar and collaborative setting.
To help the teams to work effectively, project leads must also assess current objectives to decide which projects are of high preference, which projects can be best supervised remotely, etc. They should also need to ensure that communication with the client is effective.
Ultimately, the administration must assess the use of new tools for team collaboration, from shared documents through platforms such as the Google Suite or video calls on platforms like Microsoft Team, Zoom and Skype.
2. Stay Connected And Spread Positivity
By executing remote work, many would think that interpersonal communication aches, but as marketers, such a large part of the day comes from collaboration with peers. Keeping the best level of communication is necessary in these times to secure continuity in business and a feeling of closeness among team members. Holding a weekly team call committed to sharing client updates, tips for maintaining normalcy throughout this time of unrest, even simply exchanging anecdotes about how to use the time they get from the current circumstance can magnify feelings of togetherness that make everyone feel less lonely. It is better to go for a video call instead of audio calls. This will help with relevant non-verbal cues and decrease miscommunication. This also helps meeting attendees stay more connected and bound.
Proper Communication with clients during this time is required. Do not allow the convenience of remote work to seep into your mindset and stop proactive outreach. Communicate with clients to make sure that they are on top of your thought. Plan for upcoming events when the state gets back to normal life and business. Communicating policies and ideas internally is essential, just like that communicating with clients and outside communities is also a great way to assure clarity and offer comfort. Moreover, tell everyone that around the world the situation is the same and it is soon going to be back in a better way.
3. Turn The Extra Time To New Skills and New Businesses
A famous chief revenue officer suggests that; The extra time now we all are blessed with is meant to make new ideas and think about the customers and to realize what success looks like in this new paradigm. As a best practice for people working in a new, virtual model, develop new skills, teams, and tools that support virtual collaboration and time management.
Every marketer should come out of the lock-down season with new skill sets that help themselves and their business grow even during tougher times. Marketing teams can sort out what each one has to learn according to their likes. This is a way to keep the team united and growing during this time.
4. Regularizing Schedules From Remote Work Station
Maintaining composition in a working day while working from home can often be difficult, but one of the easiest ways to watch your time management is by using your online calendar to tackle out your day and assign time for each task.
Customers and clients should get all the services you provide on time in a possible way. A shared contact page or email that is maintained by dedicated team members is an easy way to assure customer experience doesn’t grieve.
5. Value Your Customers Better Than Any Other Time
The most salutary form a sales organization can do for its customers is to be valuable. That means being available and ready with helpful information or services during this pandemic. With the current uncertainty, you deal with your customers more than the market itself.
Make use of technology to stay close and connected. The platforms like Microsoft team, zoom, skype, and the telephone and emails are necessary to keep the lines of communication open with the customers. Know that this too shall pass. Customers will forever retain the partners who were there for them when the recovery drives.
6. Keeping Customers Aware Through You
When it comes to digital marketing it is important to follow the Coronavirus information that changes at lightning speeds. The fast-paced nature of digital marketing offers aid when it comes to preserving your brand from the influence of Coronavirus.
Marketers may not be responsible for keeping the public safe, but it’s critical that information keeps pace with the virus, evolving as new developments emerge. By observing the condition and acting fast, you’ll be better adapted to decrease the losses from cancellations, non-refundable, etc. For instance, a particular city is subject to new travel limitations or converts an epicenter for the disease. The marketers must be ready to update or deactivate operations to indicate the situation.
Those brands that give reliable information about the Coronavirus and its impact on operations stand to expand existing connections and build long-term trust.
One of the reasons that communication is so important here is there are a lot of advertisers, websites, using the current fear factor to sell products through the wrong information.
In the same way, keeping your audience acquainted and focusing on delivering the right message at the right time helps them separate bad players from dependable brands.
7. E-commerce Brands Will Benefit From New Shopping Behavior
All ranges of businesses face new challenges due to the outbreak. Many are forced to make a decision about how to continue with their operations especially if they had factory operations in China.
The e-commerce sector has never encountered a crisis on this level. More people are staying home, they’re working remotely during the day, and staying indoors to make social distancing happen.
Out of boredom, necessity, or both, people shopping from phones and laptops are increasing. Long-term, new shopping practices could take hold, as people become more easy browsing and buying online and visiting physical stores less frequently.
After the condition falls, new habits may cause real long-term gains for online retailers, and the digital advertisers and associate marketers that bring in new traffic and business.
8. It’s The Right Time For The Transformation!
Events are being canceled around the world. Hence, event marketing has taken a huge downturn with government and health officials asking people to stay home.
In this case how marketers should respond? While cancellations at this scale mean companies are consuming massive costs, there may be a way to turn to digital marketing. With fewer people moving, off-screen advertising outdoors will be less noticeable. Thus, brands should reconsider off-line ads. People are spending most of their time on phones and computers. Marketing bills should be turned into digital strategies and online ads. Marketers and organizations must think about digital transformation!